Skincare has become as complex as a recipe, with some routines having up to 10 steps—or more. Toners, serums, essences, ampoules, oils, masks, moisturizers... But do you really need to spend all that time layering products to achieve healthy skin? Let’s break down whether a 10-step routine is worth it or just an industry-driven trend. [...]
US vs UK vs Japan: K-Beauty Favorites by Country - Discover how K-beauty preferences differ in the US, UK, and Japan. From sun care to skin texture and personal wellness, find out which products are trending across these regions.
In the world of skincare, trends come and go, but one that has captured global attention is the pursuit of "glass skin." Originating from South Korea, this trend describes a complexion so smooth, luminous, and clear that it resembles flawless glass. It’s no surprise that the K-beauty trend has taken social media by storm, with [...]
More influencers are promoting Korean sunscreens on social media, claiming that those sunscreens are better than the ones produced in the United States. The claim stems from the fact that Korea has access to more UV filters than the U.S. Whereas the U.S. has 16 UV filters approved by the Food and Drug Administration (FDA), [...]
Snail mucin has emerged as a highly trending ingredient in skincare, gaining traction in the United States through its popularity in Korean beauty routines. While the notion of using mollusk mucus might initially seem off-putting, the unique properties of snail mucin have garnered significant attention for their potential benefits in skin rejuvenation and repair. [...]
Leave it to Kim Kardashian to try a bold beauty treatment. She revealed that she got salmon sperm injected into her face during a facial. She isn’t the only experimental celebrity, as Jennifer Aniston received the same treatment. What is This Treatment? Although the fish-sperm injections sound eccentric, they are actually popular overseas in [...]
Scrolling through Instagram and TikTok to find the latest skincare trends? You may have seen a few celebrities and influencers trying the Medicube Age-R Booster-H. Hailey Bieber filmed a GRWM video on TikTok using the device to achieve glowy skin. Is this home device really effective in obtaining desirable skin? What is the Medicube [...]
