Dr. Yoo is deeply passionate about promoting sun safety and skin protection. With a commitment to raising awareness about the importance of sunscreen, she strives to empower individuals to make informed choices for their skin health. Her advocacy work reflects her belief that everyone deserves access to effective sun protection, and she is dedicated to fostering a culture of awareness and prevention in the community.

Advocating to Congress at Capitol Hill

In June 2024, Dr. Jane Yoo spoke at Capitol Hill during the 3rd Annual Safer Under the Sun Day, hosted by DSM-Firmenich Beauty & Care. This event brought together medical professionals, policymakers, and industry leaders to address the urgent need for advanced sunscreen innovations in the fight against skin cancer. Dr. Yoo emphasized the importance of collaboration between the industry and government to streamline regulatory processes and make new over-the-counter (OTC) sunscreen drugs more accessible to Americans. With skin cancer cases rising and the U.S. lagging behind in adopting new sunscreen filters, her advocacy underscored the necessity of promoting innovative, broad-spectrum sun protection options for all Americans​.

Photobiology Committee

As a member of the Skin Cancer Foundation’s Photobiology Committee, Dr. Jane Yoo plays a pivotal role in granting the Foundation’s Seal of Recommendation to sunscreens and UV-protective products. This trusted seal, recognized globally, signifies that products meet rigorous standards for effective sun protection. Dr. Yoo and fellow experts carefully review scientific data submitted by manufacturers, ensuring that only products with proven safety and efficacy receive this prestigious designation. Her work supports the Foundation’s mission to provide consumers with reliable options for protecting their skin from harmful ultraviolet radiation​.