The Next Generation of Sunscreen: Self-Repairing UV Protection

Imagine a sunscreen that could bounce back after rubbing, sweating, or a swipe of your sleeve. That’s the innovation behind Lancôme’s upcoming UV Expert Xtreem Shield SPF 50+, featuring self-repairing UV technology developed by L’Oréal Research & Innovation Japan. At the heart of this new formula is a unique system of polyionic complex gel particles [...]