The Sephora Kids Phenomenon: Tweens and the Prejuvenation Trend

The world of skincare has a new generation of enthusiasts—children. Thanks to influencers and beauty tutorials, tweens are no longer just curious; they’re actively buying products. From Sephora to Ulta, young shoppers are filling their baskets with serums and moisturizers, striving for perfect skin. This trend has given rise to the “Sephora Kid” phenomenon. Social [...]