Sephora - Jane Yoo MD

AESTURA Launches Exclusively at Sephora

Amorepacific's cosmetic brand AESTURA has officially entered the US market in a launch exclusively at Sephora! AESTURA, the leading Korean dermatologist-recommended dermocosmetic brand, is known for its cutting-edge skincare solutions that merge science and beauty. AESTURA's debut in the U.S. represents a growing trend of Korean skincare dominating the global beauty market. This exciting launch [...]

The Sephora Kids Phenomenon: Tweens and the Prejuvenation Trend

The world of skincare has a new generation of enthusiasts—children. Thanks to influencers and beauty tutorials, tweens are no longer just curious; they’re actively buying products. From Sephora to Ulta, young shoppers are filling their baskets with serums and moisturizers, striving for perfect skin. This trend has given rise to the “Sephora Kid” phenomenon. Social [...]