Amorepacific's cosmetic brand AESTURA has officially entered the US market in a launch exclusively at Sephora! AESTURA, the leading Korean dermatologist-recommended dermocosmetic brand, is known for its cutting-edge skincare solutions that merge science and beauty. AESTURA's debut in the U.S. represents a growing trend of Korean skincare dominating the global beauty market. This exciting launch [...]
Retinol, a derivative of vitamin A, has long been celebrated in skincare for its remarkable ability to enhance skin texture, promote cell turnover, and diminish signs of aging. Traditionally, its use was confined to facial treatments, but a growing trend is extending these benefits to the entire body. This comprehensive approach, known as full-body retinol [...]
It's no secret that AI is on the rise. AI has even taken a role in revolutionizing the beauty industry. With the rise of AI skincare analysis devices, there has been a significant shift in the way consumers interact with beauty products. These devices provide personalized and data-driven solutions for skincare concerns. Big beauty companies [...]
Skincare has seen a wide range of innovations over the years, but one of the most intriguing development is the rise of neurocosmetics. This emerging trend is rooted in the idea that the skin is intrinsically linked and that certain ingredients in skincare products can impact neurotransmitters, or chemical messengers, in the body. Neurocosmetics offer [...]
US vs UK vs Japan: K-Beauty Favorites by Country - Discover how K-beauty preferences differ in the US, UK, and Japan. From sun care to skin texture and personal wellness, find out which products are trending across these regions.
In recent years, the beauty industry has seen a shift as consumers turn toward "clean beauty" products. But what exactly is clean beauty, and why does it matter? This movement represents a conscious effort to prioritize healthier, safer, and environmentally responsible choices in personal care. In this blog, we’ll explore what defines clean beauty, why [...]
In the world of skincare, trends come and go, but one that has captured global attention is the pursuit of "glass skin." Originating from South Korea, this trend describes a complexion so smooth, luminous, and clear that it resembles flawless glass. It’s no surprise that the K-beauty trend has taken social media by storm, with [...]
In recent years, male skincare has transformed from a niche market into a booming industry, with more men embracing grooming routines and investing in premium products. What was once a simple regimen of soap and water has evolved into a sophisticated, multi-step routine. Let’s dive into the factors driving this surge in male skincare and [...]
The world of skincare has a new generation of enthusiasts—children. Thanks to influencers and beauty tutorials, tweens are no longer just curious; they’re actively buying products. From Sephora to Ulta, young shoppers are filling their baskets with serums and moisturizers, striving for perfect skin. This trend has given rise to the “Sephora Kid” phenomenon. Social [...]
In recent years, the beauty industry has seen a growing demand for halal-certified products, reflecting the increasing importance of ethical consumerism. But what exactly makes cosmetics halal, and why are they gaining popularity among both Muslim and non-Muslim consumers? What Makes Cosmetics Halal? Halal cosmetics are products that meet Islamic law’s stringent guidelines, [...]
