Olive Young Global, a leading Korean beauty retailer, recently shared sales data revealing how consumer preferences differ across the US, UK, and Japan. In the US, sun care products like Round Lab Birch Moisturizing Sun Cream are particularly popular, known for their gentle yet effective formulation. UK consumers are focusing on skin texture with products like VT Reedle Shot, while in Japan, personal care items, including supplements and oral care products, are in high demand.
Why the Differences?
These trends reflect each region’s unique beauty priorities. In the US, sun protection has become a major focus as consumers are more aware of the importance of protecting skin from harmful UV rays. Consumer choices in the UK suggest a trend toward achieving a smooth, flawless complexion, with products like VT Reedle Shot, which mimics microneedling, becoming particularly popular. In Japan, the interest in personal wellness is broadening, as consumers shop for supplements, oral care, and body care products that contribute to overall well-being.
Tourist and Domestic Trends
Olive Young also analyzed tourist shopping habits in their domestic stores, revealing high demand for new K-beauty brands launched within the last five years. Popular brands include Numbuzin, Rejuran, and Torriden, with top products like Numbuzin No.5 Glutathione C Trace Ampoule and Torriden DIVE-IN Hyaluronic Acid Serum leading sales. Supplements, especially for wellness and weight loss, are also on the rise, with brands like Foodology gaining popularity.
The Future of K-Beauty
As K-beauty continues to evolve, Olive Young Global’s platform helps meet the diverse needs of international consumers while introducing new, trendsetting brands. The growing demand for innovative beauty products highlights K-beauty’s lasting impact on global markets.
Sources
“Olive Young Sales Data Reveals Global K-Beauty Preferences.” Cosmetics Design Asia.
